Revolt in Disney’s Florida Kingdom


The Walt

Disney Co.

needs Florida more than Florida needs Walt Disney. That’s the latest chapter in this tale of a CEO who followed his woke staff like a lemming off the cliff of cultural politics. Disney employees demanded that

Mickey Mouse

oppose Florida’s misdescribed “don’t say gay” bill. Now state lawmakers are reacting by putting down a few glue traps.

***

The Florida Legislature voted this week to abolish the Reedy Creek Improvement District, which in effect lets Disney World run its own private government. Created by the Legislature in 1967, the district covers about 40 square miles and features two water parks and four theme parks, including the Magic Kingdom. Disney essentially controls land use, environmental protection, fire service, utilities, more than 100 miles of roads, and more.

Gov.

Ron DeSantis

is expected to sign the bill. The Journal cites a source who knows Disney’s finances and says the district saves the company tens of millions of dollars a year. Without it, services like fixing potholes could revert to county government.

Disney largely funds the Reedy Creek district, which had about $150 million in revenue last year. It also carries close to $1 billion in debt. The mayor of Orange County warned Thursday that if the district goes, then upkeep will “fall to the county’s budgets,” putting “an undue burden on the rest of the taxpayers.” The headaches look large enough that it’s difficult not to wonder about the bill’s effective date. It dissolves the Reedy Creek district on June 1, 2023—time for Disney and Mr. DeSantis to make up.

Are Florida Republicans engaged in unfair political retaliation? “As a matter of first principle,” Mr. DeSantis said last month, “I don’t support special privileges in law, just because a company is powerful.” Live by the corporate carve-out, die by the corporate carve-out. As a matter of political realism, the Reedy Creek district is a perk the state gave Disney. The mystery is why Disney thought it could push around state lawmakers without any pushback.

One answer is that previous corporate political signaling came with little cost and media hosannas. Recall when Major League Baseball pulled its All-Star Game out of Atlanta, as a punishment for Georgia’s new voting law. “Fair access to voting continues to have our game’s unwavering support,” Commissioner

Rob Manfred

said. The voting law “does not match Delta’s values,” fretted CEO

Ed Bastian.

Did they read the bill? Or did they trust President Biden, who called it “Jim Crow 2.0”? Voting absentee in Georgia is still easier than in New York or Delaware.

The political frenzy in Florida began with a similar dynamic. Early versions of the state’s controversial bill were broader, but here’s the key line in the law that passed: “Classroom instruction by school personnel or third parties on sexual orientation or gender identity may not occur in kindergarten through grade 3 or in a manner that is not age-appropriate.” That language belies the claim that kids with gay siblings or two moms couldn’t talk openly about their families.

At first CEO

Bob Chapek

told employees that Disney would take no position. “As we have seen time and again, corporate statements do very little to change outcomes or minds,” he wrote. “Instead, they are often weaponized by one side or the other to further divide and inflame.” But inspired by an earlier tweet from former CEO

Bob Iger,

Disney employees went into open rebellion. Soon Mr. Chapek was groveling to his underlings and calling Florida’s bill a “challenge to basic human rights.”

Perhaps he thought this would be a free way to mollify his staff, but Mr. Chapek misjudged the political moment. Republican voters who have watched companies side with the progressive agenda and silence employees who disagree are fed up. Mr. Chapek was right the first time: Disney’s political foray didn’t stop the Florida law. But it made a lot of people mad, including Disney customers and state lawmakers.

***

There’s a warning here to other companies, especially Big Tech and Wall Street, which are mainly based in liberal states but conduct business everywhere. If they try to impose their cultural values, they risk losing Republican allies on the policy issues that matter most to their bottom lines, such as regulation, trade, taxation, antitrust and labor law. Polls show rising GOP hostility to big business, and that is likely to be reflected when Republicans take power.

If good tax policy can’t pass Congress because Republican voters are furious about cultural imperialism from the C-suite, that’s bad for the country. It’s also bad for business. The Disney lesson for CEOs is to stay out of these divisive cultural fights. The lesson for political partisans in the workplace is that their bosses run the office, but they don’t run the country.

Following guidance from the CDC the Biden administration is appealing the decision to strike down the national mask mandate on public transportation. But it seems the appeal is about more than just the pandemic. Images: AFP/Getty Images Composite: Mark Kelly

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8



Source link

Related Posts

Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.